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Managing Your Search Engine Profile
Achieving and maintaining an effective search engine profile involves hard work, persistence, knowledge of the way search engines work, and an understanding of the search habits of your potential web site visitors. It also involves having a web site that is 'search engine friendly' in a technical sense, so that you achieve the best possible results from the search engine registrations that are made.
Managing your search engine profile is not an 'either/or' situation, it's a team effort - there are tasks that you, as the web site operator, can (and should) do, and there are other aspects that should be left to a more experienced hand. If you have the time to put into submissions, we have the technical backup to help you make the right decisions from a strong technical base. If you're time poor, we have the experience and resources to do the job on your behalf.
The internet is not just somewhere that your web site and your customers hang out - it's your marketplace and your office, and one of us has to be out there representing you. The choice is yours whether you do it personally, or whether we do it for you, but it has to be done.
The steps involved are:
- Determine what keywords to use by doing some keyword research
- Technically assess your META tags and keyword structure to make sure you have a good base to work from
- Make any adjustments or changes that are necessary to ensure that your site is as 'search engine friendly' as possible
- Carry out manual search engine registrations with the 30 major search engines
- Research the locations of the 1000 or so second tier search engines and site indexes and submit to them
- Determine your promotional budget and decide which of the paid search engine listings you will purchase
- Resubmit to ALL search engines on a monthly basis (or quarterly at the very least)
- Re-assess your META tags and keyword structure on a quarterly basis
- Monitor your site traffic reports on a regular basis to see which search engines are providing your web site visitors, and to test the performance of different keyword structures and registration strategies
How can we help you?
Whether it's managing and operating your entire search engine profile, or simply lending a hand with some of the more technical aspects, we have a range of services available that will guarantee extra hits, and extra business, for your web site. From just $12.00 per month we can provide everything you need to maintain your search engine profile.
While many others will say that they can do the job, and then learn as they go, we have the proven results, with multiple top 10 listings for many clients and 5 years of experience with search engine submissions and keyword placement for North Queensland web sites.
Established in 1995, the award winning PDIS has well over 250 clients in Australia and overseas, and has been the driving force behind many of North Queensland's most successful web sites.
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